Royal Lytham & St Annes has just done something that every course manager in the industry should be paying attention to. Ahead of hosting this year's AIG Women's Open, the club has committed to a fleet of Husqvarna…
Haeran Ryu's play-off win over Brooke Henderson gave The Amundi Evian Championship its headline. But for sponsorship watchers, the more instructive story is what Porsche built around it, and what the brand continues to withhold in the name…
When Gil Hanse first walked the fairways of Mid Ocean Club forty years ago, he was on his honeymoon, not a job site. Four decades later, he's returning with a bulldozer contract instead of a scorecard — tasked…
For most of its 72 years, the New Mexico Open has operated the way section championships typically do: modest galleries, local coverage, and a tournament that mattered enormously to the players in the field and comparatively little to…
Miura Golf has revived one of its most storied designs, the KM-008 putter, in a strictly limited production run with no plans to make more once the allocation is gone. For golfers who value old-school blade feel over…
Talon Links, the new 18-hole public Putting Park at Golf Canada's Caledon headquarters, opened its gates on the heels of the 2026 RBC Canadian Open. Designed and built by Himalayas Golf and led by golf architect Paul Jansen,…
Titleist's Vokey Design has never been shy about refining the details that separate good wedge play from great wedge play, and the new SM11 Black Vapor with Flight Lines is the latest proof. On paper, this looks like…
Silversea's new tie-up with PerryGolf isn't just another shore-excursion add-on. It's a signal that ultra-luxury cruise lines are chasing a narrower, higher-margin traveler, one who wants a tee time at Royal Liverpool as badly as a balcony suite,…
When The R&A launched Greenlinks in 2016, it set out to answer a question that few major sporting events had seriously tackled at the time: could a global championship reduce its environmental footprint without compromising the spectacle fans…
The R&A has just pulled back the curtain on its apparel collection for The 154th Open at Royal Birkdale, and it's clear this is not simply another rotation of championship-branded polos and visors. From the varsity-style "Forged by…
Golf has always prided itself on ritual, the same fairways, the same silverware, the same reverence for the game's history. But behind the pageantry of The Open and the AIG Women's Open, a quieter transformation is underway, and…
AI has moved from a marketing buzzword to an operational layer across three distinct categories of golf technology, and it is worth separating them clearly because they solve different problems for course operators. All-in-One Platforms with Embedded AI…
It starts the same way every year. A club manager or greens committee chair stops by the pro shop and says some version of the same four words: "The Member-Member is coming." The PGA Professional smiles. Of course.…
Toptracer, the world's number one range technology, has announced that Royal Birkdale, host venue of The 154th Open, is now available to play on virtual golf at Toptracer-powered facilities around the world. As one of the most celebrated…
For decades, food and beverage (F&B) operations at golf clubs have been managed as a blend of intuition, historical patterns, and reactive staffing. Managers “know” that Saturday mornings are busy, that tournament days strain the kitchen, and that…
A decade of international sports IP in China — how the World Corporate Golf Challenge navigated disruption, reinvented itself, and built something lasting. Ten Years In: What Has WCGC Been Up Against? CONTEXT Golf has only about 40…
Morten Bisgaard has spent years at the intersection of data and the golf experience. As CEO and co-founder of Players 1st, the leading golfer experience platform, he's watched the industry cling to familiar metrics — satisfaction scores, NPS,…
Golf course management is undergoing a structural shift. Traditionally, greenkeeping has relied heavily on visual inspection, experience, and reactive maintenance. Today, a new class of AI-powered turf management platforms is introducing continuous monitoring, predictive agronomy, and precision resource…
Golf has long been scrutinized for its environmental footprint, the vast land areas it requires, intensive water use, and the chemical inputs required to keep playing surfaces in pristine condition. But the industry is at a genuine inflection…
It's July. Your sales reps are on the road, sample bags in tow, calendars packed with appointments at pro shops, green grass accounts, and off-course retailers. The pre-book window is open, that critical July through September stretch when…
La Cala Resort, already recognized as one of the Costa del Sol's most complete golf destinations, has just opened a redesigned Golf Hub, and it's a move that says a lot about where golf resorts need to head…
In May 2026, I joined a FAM trip hosted by SalzburgerLand Tourism, exploring the region's golf clubs, touring Schloss Mittersill, and attending the 2026 Austrian Alpine Open. It was there, on the sidelines of the tournament, that I…
Husqvarna's announcement that it has become the first major industry body in the UK to sign up as a Friend of First Green is more than a nice line in a press release. For an industry that has…
Golf has always run on gut feel. Pricing, staffing, and marketing decisions get made on the strength of a manager's memory of last season, not a live read of what's actually happening on the course today. That gap,…
The Golf Course Association Europe (GCAE) has introduced a new leadership platform designed to get golf's decision-makers talking to each other, rather than only within their own corner of the industry. The initiative, called The 19th Room, held…
The integrated resort's new Stay & Play packages solve a real booking problem, but the golf and the beds aren't new, and neither is the competition circling Phuket's fairways. Golf travel has always had an awkward middle step.…
Players 1st has launched a global AI Assistant designed to turn survey data into board-ready decisions in seconds, not hours. The announcement positions the tool not as a single feature, but as the first visible layer of what…
From August 13 to 15, 2026, the shores of Lake Zug will once again host the biggest stage in Swiss women's golf. Migros Golfpark Holzhäusern will welcome the Ladies European Tour (LET) for the 7th edition of the…
New data from golf industry research specialist Golf Datatech confirms that PowaKaddy has further consolidated its position as the dominant electric golf trolley brand in the United Kingdom. Year-to-date, the company holds 51.2% of total electric trolley market…
Two of the more quietly influential companies in golf technology have announced a commercial partnership that, on the surface, appears to be a straightforward integration play but deserves considerably more attention. Zest Golf Technologies, the API-driven global distribution platform, and…