Some partnerships announce themselves with fanfare. Others build quietly, one course opening and one guest experience at a time, until the results speak for themselves. The relationship between global sports and entertainment powerhouse IMG and the Philippine golf…
AI is making golf travel discovery faster and more autonomous. But as European Tour Destinations’ latest UK networking event demonstrated, the most valuable part of the tour operator relationship may be shifting from discovery to execution, trust, and…
Srixon is entering the 2026–27 metalwood cycle with a much more ambitious proposition than a routine product refresh. The new ZXi RKT Woods family—comprising the ZXi RKT LS, ZXi RKT and ZXi RKT MAX drivers, plus RKT Fairway…
Husqvarna used the 2026 British Masters at The Belfry to make a broader statement about the future of golf course maintenance. Its inaugural Turf & Tech Conference brought together representatives from The R&A, DP World Tour, BIGGA, the…
I am deeply grateful to my client, the World Corporate Golf Challenge, for helping me achieve a long-held dream. Thanks to them, I had the incredible opportunity to sit down with Miguel Guerrero, Business Director for Costa del…
Golf tournament organizers are under increasing pressure to deliver more than a good day of golf. Sponsors want visibility, hospitality opportunities, and content. Participants expect memorable experiences. Destinations want tourism exposure. And media outlets need a story that…
Delta Air Lines is making a strategically important move for golf tourism by launching new nonstop service to Monterey Regional Airport (MRY) from Los Angeles and Salt Lake City. Starting December 19, 2026, the airline will operate twice-daily…
When the largest golf membership organization in the Netherlands teams up with the platform that already dominates course discovery and online booking, it's not just news — it's a signal of where golf marketing and operations are heading.…
Golf has spent the past decade quietly rewriting its relationship with the natural world. What began as scattered efforts to cut water use or protect a rare orchid species on the back nine has, in 2026, become a…
Bernardus appears to have used the 2026 Solheim Cup very effectively as a brand-conversion platform, although it is important to distinguish brand engagement from proven commercial conversion. Public evidence is still lacking on how many spectators subsequently booked…
For a hundred years, golf marketing followed a predictable script: sign a tour pro, buy a spot on the Golf Channel, take out a full-page ad in a glossy magazine, and hope the message reached the roughly 10%…
The email usually arrives in the middle of a product drop. A head professional in Scottsdale wants to know whether the brand sells wholesale, what the minimums are, and whether a polo can carry a club crest before…
How an ecommerce platform became the backbone of green grass retail, and what the PGA of America's formal alignment means for the game. The pro shop at any well-run golf club is, in its own quiet way, one…
It starts the same way every year. A club manager or greens committee chair stops by the pro shop and says some version of the same four words: "The Member-Member is coming." The PGA Professional smiles. Of course.…
A decade of international sports IP in China — how the World Corporate Golf Challenge navigated disruption, reinvented itself, and built something lasting. Ten Years In: What Has WCGC Been Up Against? CONTEXT Golf has only about 40…
It's July. Your sales reps are on the road, sample bags in tow, calendars packed with appointments at pro shops, green grass accounts, and off-course retailers. The pre-book window is open, that critical July through September stretch when…
In January, Reliance Golf announced a groundbreaking partnership with the World Corporate Golf Challenge, becoming the tournament’s official licensee in Pakistan. As the new Executive Partner, Reliance Golf has secured the license to host the world's largest corporate…
The brands winning in wholesale aren't waiting for Q4 post-mortems. They're diagnosing problems now — and fixing them before the season is lost. By the time most wholesale brands realize something is wrong, they've already lost the quarter.…
There is a moment every great global brand recognizes: the moment a new market stops being a question and becomes an inevitability. For the World Corporate Golf Challenge — the planet's largest corporate golf tournament — that moment…
Trust is the foundation of every successful brand partnership, and that’s especially true for enterprise B2B wholesale operations, where sensitive brand data, retailer information, pricing strategies, inventory, order history, and payment flows move through platforms every second. This…
The 64th Open de Portugal arrives at PGA Aroeira Lisboa at a pivotal moment in its history. The tournament is simultaneously a professional competition, a showcase for Portuguese golf and, perhaps most importantly, a commercial rehearsal for its…
The return of the Singapore Open to the DP World Tour schedule was already significant. Turning it into the Deutsche Bank Singapore Open, co-sanctioned by the DP World Tour and Asian Tour, makes it considerably more important for…
On paper, Cabot Wilds looks like a straightforward story: a respected golf operator adds an 18-hole course to a 2,500-acre parcel in rural Nova Scotia. Look closer, and it's a case study in how destination golf has quietly…
Wentworth Club is once again hosting one of Europe's most prestigious golf tournaments, as the BMW PGA Championship returns for its 22nd year under BMW's title partnership. With around 120,000 spectators expected over the week, the DP World…
Tim Gerrish is having the busiest year of his career, and it coincides with the biggest professional milestone of his life. In 2026, his first full year as a member of the American Society of Golf Course Architects…
Oscar Jacobson has built its reputation on tailoring credentials rather than technical marketing, and the Spring/Summer 2027 collection leans further into that identity than any recent season. Where much of the premium golf apparel market has spent the…
The second-generation Srixon ZXi irons mark more than a routine product refresh. They reflect a shift in how Srixon approaches forged-iron design, blending a new forging process, AI-assisted engineering, and Tour-informed shaping into a four-model lineup built to…
BIG MAX's relationship with the Austrian Golf Association (ÖGV) has quietly become one of the more instructive case studies in golf-brand sponsorship right now, precisely because it has resisted staying a sponsorship. It started small — individually designed…
Sotogrande's SO/ Golf & Spa Resort has just closed a strategic gap that most golf developments never solve — and the numbers explain why other operators should be paying attention. The Alto Club has officially opened its new…
TaylorMade Golf's announcement that it has signed AJGA champion Charlie Woods to its junior and collegiate NIL roster will inevitably be read through one lens first: he is Tiger Woods' son. But a closer look at the deal,…